Bella Boak-Weinstein is a New York–based AI Creative Designer working at the intersection of technology, industrial design, and AI systems. Her practice is research-led, connecting data and aesthetic development into a single process. She approaches AI as infrastructure to expand creative development and ground design in evidence.

Currently, Bella is Creative Innovation and AI Systems Lead at Galaxy Universal, where she develops AI tooling and creative workflows across a portfolio of 13 consumer brands including Reebok, And1, and SHAQ. Her work spans physical product and interface design, alongside the internal systems and data infrastructure that support them, while enabling teams to leverage AI tools and systems. She has previously worked with Gold Leader AI and Letterbrace.

Having traveled to 35+ countries, Bella brings a global perspective to problem-solving and believes that meaningful design begins with contextual understanding: of real people, real markets, and the systems that shape experience. Her work has been exhibited at NYCxDESIGN and with the American Design Club, and featured in Dezeen.