Bella Boak

Creative infrastructure,
not shortcuts.

Practice01  Industrial & Product Design
02  AI Systems & Enablement
MethodMap the market. Make the object. Build the system.
BasedNew York City
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Selected Sheets

03 of 09
Line drawing of two Reebok sneakers with a kettlebell and dumbbell
03

Galaxy Universal × Reebok AI Capabilities Showcase

Shippable proof of how AI accelerates creative production across 15+ brands.

Systems Examine →
Technical illustration of the Swan Song bottle: frosted glass, sculpted base, swan feather detailing, and atomizer assembly
07

Fragrance Ads: Swan Song and Foreplay

Two AI fragrance films, with the CGI florals and vines generated and art-directed.

Campaign Examine →
Line drawing of the Freestyle Hi High Top with lettered construction callouts
01

Reebok Freestyle Hi High Top — Luxury Redesign

A luxury-market redesign of the Reebok Freestyle Hi, researched and rendered with AI.

Product Examine →
Full index of work

Services

04 disciplines
DisciplineScope
ProductIndustrial product design, packaging, and physical prototyping.
DigitalWebsites, digital products, UI, and identity systems.
SystemsInternal AI tooling, automations, agents, creative pipelines, and the data that runs through them.
EnablementTraining teams on AI workflows, from data analysis to content production.

Clients

07 specimens
  • NO. 01 — 2024
  • NO. 02 — 2024
  • NO. 03 — 2025
  • NO. 04 — 2024
  • NO. 05
  • NO. 06
  • NO. 07

Contact

New York, NY

Have a product, a brand, or a system that needs a designer — or just want to talk it through? The file is open.

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