Swan Song — Burak Eceral

Concept and creation of an AI commercial and campaign visuals for the fragrance Swan Song, made in collaboration with Gold Leader AI and independent fragrance designer Burak Eceral.

ClientBurak Eceral × Gold Leader AI

RoleAI artist and production designer

Date2026

Deliverables30-second ad and campaign imagery for social

CreditBella Boak-Weinstein

Swan Song eau de parfum bottle, campaign key visual — FIG. 2 Swan Song — key visual

Concept development board of fragrance campaign references — FIG. 3 Concept development — reference set

Creative direction board for the Swan Song campaign — FIG. 4 Creative direction

Two bottle visualisation studies — FIG. 5 Visualisation — bottle studies

Production process board for the commercial — FIG. 6 Commercial production process

Campaign imagery prepared for social — FIG. 7 Campaign imagery — social set

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